By industry
Ad server for crypto sites
Exchanges, wallets, launchpads and analytics tools all want to reach your readers. Most of them cannot buy from you without an email thread and a wire transfer.
What Pyrobid does here
Your portal takes the whole sale off your inbox. An exchange or a protocol team registers, funds an account, picks your slots, keeps the campaign to the countries its licence covers and uploads creative for you to approve. You keep everything they pay, with no share taken, and they can pay in stablecoin, by bank transfer or any other way you agree, credited to their balance as a voucher.
Why this is harder than it should be
The same product, a different obstacle. This is what stands between your advertisers and your inventory.
Mainstream demand is thin and unreliable
Generic ad networks fill crypto inventory at low rates when they fill it at all, because most of their advertisers will not run against the category. You end up with house ads and remnant.
The networks that do serve you own your buyers
Crypto ad networks bring demand, but they set your rates by grading your site and most of them will not tell you what percentage they take. You never learn what your audience is actually worth.
Your best advertisers are already reading you
Protocol marketing leads and exchange BD teams are in your comments and your Telegram. They do not need discovering. They need a way to buy that is not a DM.
Paying you is often the hardest step
Crypto advertisers frequently want to settle in stablecoin, or have card payments that fail underwriting. Pyrobid lets you take payment any way you both agree and issue a voucher that redeems as ad credit, so a payment processor never gets a veto over your sales.
What the big platforms let crypto companies run
Google Ads. No ads for initial coin offerings or DeFi trading protocols anywhere. Exchanges and wallets may advertise only in the countries Google lists, only with Google certification and only with the licence each country requires: MiCA authorisation in the EU, FinCEN and state money transmitter registration in the United States, a VARA licence for the UAE. Ads that lead to crypto comparison or affiliate sites are refused outright.
The list keeps moving. France has accepted only MiCA licences for exchange and wallet ads since 1 July 2026, and Iceland, Liechtenstein and Norway opened to them in August 2026.
Meta. Crypto ads on Facebook and Instagram need a recognised licence or registration and written permission from Meta, and that includes affiliate and aggregator sites. News and education about crypto that sell nothing need no permission.
So a launchpad, a new token or a DeFi protocol has almost nowhere on the big platforms to go, and even a licensed exchange competes for a narrow slice of approved inventory. That demand goes looking for publishers. Whether you take it is your decision and your responsibility: the rules on promoting crypto where your readers live still apply, so check what each advertiser is licensed to offer in the countries you let them target.
Who buys placements on sites like yours
Exchanges, wallets, L2s and rollups, launchpads, analytics and tax tools, audit firms, node providers, and NFT marketplaces.
What sells on sites like yours
Package your space around how these advertisers already buy.
Launch windows
Token launches, listings and product releases run for days, not quarters. Weekly flat bookings and short, heavy campaigns on your busiest pages sell best, scheduled to start and stop on the hour.
Price and market pages
Pages readers come back to every day, such as prices, charts and market updates, carry the most repeat views. A frequency cap stops one advertiser spending its whole budget on the same few readers.
Native units beside analysis
Research, reviews and explainers suit native ads that sit in the flow of the page and are clearly marked as ads, for tools, analytics and infrastructure providers.
Both of those are the real product. The demo is open if you would rather click through it than look at a picture of it.
How to set it up
- Location targeting down to country, region and city, so a campaign stays inside the markets its licence covers.
- Approval of every creative, so you read the claims before your readers do.
- Page keywords passed with each ad request, so a wallet review pulls the wallet advertiser.
- A schedule by day and hour, in the advertiser's own time zone, for launches.
- Vouchers for payment in stablecoin or anything else you agree. Pyrobid never touches the money.
Do advertisers actually want to buy this way?
Crypto marketing teams run on quarterly budgets and need to place spend quickly. A portal where they register, fund an account, build a campaign and upload creative without a call is faster for them than negotiating with you. If they would rather settle in stablecoin, you take it your own way and issue them a voucher. The friction you remove is theirs as much as yours.
Common questions
Can advertisers pay me in crypto?
Yes, in the way that matters. Agree the payment with them, take it in stablecoin or anything else, and issue a voucher for the amount. It becomes ad credit in their account, and no payment processor sits between you.
Can I run ads that Google or Meta would refuse?
What appears on your site is your decision and your responsibility. The platforms' rules bind their own ad systems, while the law where your readers live applies to everyone, so check what each advertiser is licensed to promote, and where, before you approve them.
Related reading
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