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Ad server for iGaming sites

Operators and affiliates have real budgets and they already know who you are. What they usually do not have is a way to buy a placement on your site without a three week email thread.

What Pyrobid does here

Your portal lets an operator or an affiliate buy your placements directly. They register, fund an account, pick your slots, keep the campaign to the jurisdictions their licence covers and upload creative, with the responsible gambling message their regulator requires, for you to approve.

Why this is harder than it should be

The same product, a different obstacle. This is what stands between your advertisers and your inventory.

Licensing is per jurisdiction, and so are your placements

An operator licensed in one market cannot legally advertise in another. Campaigns need geographic control that is enforced by the ad server rather than trusted to the advertiser.

Affiliate deals leave money on the table

Revenue share and CPA are the default in this vertical, which means you carry the operator risk and get paid on their conversion rather than your inventory. Selling the placement directly, on a CPM whose floor you set, is a different and better trade for a publisher with real traffic.

Established platforms exist here, and they are not cheap

Some ad servers do market to sportsbooks openly, with compliance tooling to match. They start around ten times the entry price of running your own portal.

What the big platforms let gambling brands run

Google Ads. Gambling ads need Google certification, run only in the countries Google lists and need a valid local licence for every region targeted. The landing page must carry responsible gambling information and the ads must never target minors. Affiliates promoting social casino games are refused outright.

Google's 2026 changes. Since 26 August 2026 a certified affiliate must link only to operators fully licensed in the region it targets, and from 14 September 2026 domains unrelated to gambling cannot be certified. Single markets keep changing too: Indiana paused new affiliate applications from 31 March 2026, and Alberta has allowed brand awareness campaigns only since 4 May 2026.

Meta. Gambling ads need Meta's authorisation for the ad account, may not target anyone under 18 and may not run in the markets Meta does not support, which since May 2026 number 19, including India, Indonesia, the Philippines and Thailand.

Certification takes time and every market is its own application, so smaller operators, affiliates and comparison sites often cannot reach your readers through the platforms at all. They buy from publishers who already have the audience.

Who buys placements on sites like yours

Sportsbooks, online casinos, poker rooms, affiliate networks, odds comparison sites, and payment and KYC vendors serving the sector.

What sells on sites like yours

Package your space around how these advertisers already buy.

Match days and big events

Betting follows the fixture list. Schedule campaigns by day and hour around the matches your readers follow, and sell the pages that carry the build-up.

Previews, odds and tips

The pages where readers decide are the ones operators and tipsters pay for. Price them above the rest of the site.

Sticky units on phones

Most match-day reading happens on a phone. A sticky banner that stays in view while the reader scrolls suits an operator with one offer to show.

The Pyrobid Add Funds screen, showing the voucher box and the note telling an advertiser to contact the publisher — How an advertiser funds an account without a card: a voucher code you issued, redeemed as ad credit. No processor sits between you and the money.

The Pyrobid voucher list, showing codes, amounts, whether each is claimed and the date created — And your side of it. Issue codes for any amount, take payment however you like, and see which have been claimed.

Open the live demo

Both of those are the real product. The demo is open if you would rather click through it than look at a picture of it.

How to set it up

Location targeting down to region and city, so an operator licensed in one state or province stays there.
Approval of every creative, so you can check the age mark and the responsible gambling message before it runs.
Placement categories, so gambling advertisers only ever compete for the slots you open to them.
Day and hour scheduling for fixtures, and a frequency cap so one reader does not see the same offer all day.
Vouchers when an operator prefers to pay by invoice or bank transfer.

How is this different from just doing affiliate deals?

Affiliate revenue depends on the operator converting your traffic and reporting it honestly. Selling a placement directly means you are paid for the inventory whether or not their funnel works. Most publishers should run both, with direct deals filling first and affiliate placements taking what is left.

Common questions

Can I keep an operator to the states where it is licensed?

Yes. Location targeting goes down to region and city, so a campaign licensed in one state can be kept to that state.

Do I need a licence to show gambling ads?

It depends on the market. Some regulators set rules for the media and affiliates that promote their licensees, so ask each operator what their licence requires of you, and take advice for the markets you serve.

Sources

Sell your match-day pages directly

A branded portal where operators and affiliates book your slots by jurisdiction and pay any way you agree.

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