Compare
Pyrobid vs everyone else
Price, product and who owns your advertisers, side by side. Every figure is quoted from the competitor's own published pricing and dated, so you can check it yourself.
Pyrobid vs Coinzilla
For crypto publishers. Rent revenue from a network, or own the advertiser relationship yourself. Coinzilla does not publish what it takes.
Read the comparison ›Pyrobid vs AdButler
Their entry tier is $179. The self-serve advertiser marketplace, which is our whole product, is a separate add-on listed at $2,200 plus 3.5% of revenue.
Read the comparison ›Pyrobid vs Epom
Their entry tier is $250 a month, and putting your own brand on it adds another $250. Ours is $29.99, with your branding and the portal included.
Read the comparison ›Pyrobid vs Broadstreet
Their entry tier is $299 a month, and they have publicly decided not to build self-serve advertiser buying at all.
Read the comparison ›Pyrobid vs DanAds
A self-serve advertiser portal is their core product too, across digital and offline inventory. They publish no pricing anywhere.
Read the comparison ›Pyrobid vs Google Ad Manager
Free, and built for an ad ops team you do not have. No self-serve advertiser portal, and Google policy decides which verticals you may run.
Read the comparison ›Pyrobid vs Revive
Free to download. You supply the server, the updates and the database, and the advertiser login is read only.
Read the comparison ›Pyrobid vs Kevel
Built for retail media networks and marketplaces, and sold through a sales team. No published price, no trial and no way to start without a call.
Read the comparison ›Pyrobid vs Equativ
Formerly Smart AdServer. A large independent SSP that brings programmatic demand. They publish no price and no shopfront for your own advertisers.
Read the comparison ›Pyrobid vs Ezoic
Ezoic fills your slots with programmatic demand, but only above 250,000 monthly users, and asks to be the only ad code on your site. We have no traffic minimum.
Read the comparison ›Pyrobid with AdSense
Not a competitor. Keep AdSense filling what you have not sold, and put direct deals on top of it at your own price.
Read the comparison ›What the category actually costs
Published entry pricing, taken from each vendor's own page on 16 September 2026.
| Platform | Entry price | Self-serve advertiser portal | Cost per million impressions |
|---|---|---|---|
| Pyrobid | $29.99/mo | Included | $29.99 |
| AdButler | $179/mo | Add-on, $2,200 + 3.5% | $179.00 |
| Epom Ad Server | $250/mo | Not published | $29.41 |
| Broadstreet | $299/mo | Not offered, by their own statement | No published cap |
| DanAds | Not published | Core product | Not published |
| Kevel | Not published | Kevel Console, branded as yours | Not published |
| Equativ | Not published | Not published for publishers | Not published |
Cost per million uses each vendor's published entry tier volume, before any branding add-on. Where a figure is missing it is because the vendor does not publish one.
What a year actually costs
The same job at every vendor: a self-serve advertiser portal, on your own domain, with targeting. Every figure is the vendor's own published price multiplied by twelve, read on 16 September 2026.
| Pyrobid$99.99/mo | AdButler$179/mo + add-ons | Epom$250/mo + add-ons | Broadstreet$299/mo | |
|---|---|---|---|---|
| Base platform | $1,199.88Pro, five million a month | $2,148$179 a month | $3,000$250 a month | $3,588$299 a month |
| Self-serve advertiser portal | Includedboth plans | $2,200 or $26,400plus 3.5% of revenue | Not publishedno figure given | Not offeredby their own position |
| Your own domain | Includedon Pro | $708from $59 a month | $3,000white-label, $250 a month | Not publishedno figure given |
| Advanced targeting | Includedboth plans | $3,360from $275 a month plus CPM | Includedin the plan | Not publishedno figure given |
| Share of your direct deals | Noneever | 3.5%through the portal | None published | None published |
| First year, total | $1,199.88 | $8,416or $32,616 if the portal fee is monthly | $6,000and no portal at any published price | $3,588and no self-serve buying at all |
| You keep | Baseline | $7,216to $31,416 on the monthly reading | $4,800for a narrower product | $2,388for a different product |
AdButler prints "/month" beside every add-on except the self-serve marketplace, which reads "$2200 +3.5% of Generated Revenue" with no period. We do not know which they mean, so both are shown. Epom and Broadstreet totals are for what they do sell: neither publishes a price for a self-serve advertiser portal, and Broadstreet has said publicly they do not build one. DanAds, Kevel and Equativ publish nothing at all and cannot appear in a table like this. Check every figure yourself before you act on it.
How we write these
Comparison pages are usually written to make the other product look stupid. These are not.
Compared on what you actually buy
Every page compares what a publisher gets: the portal, the payments, the price, and who owns the advertiser.
Every figure is dated and sourced
Quoted from the vendor's own page with the date we read it. Pricing changes, so the date is there to check against.
We say when something is not published
Three of these eleven publish no pricing at all, and two more take a share of revenue without publishing the rate. We write "not published" rather than guessing a number that would look authoritative and be invented.
Common questions
Are these comparisons biased?
We make one of the products, so every claim is built to be checked: each figure is quoted from the competitor's own page and dated, and where a figure is not published we say so rather than guess.
Why do some competitors have no prices?
DanAds, Kevel and Equativ do not publish pricing anywhere. Coinzilla and Ezoic take a share of revenue and do not publish the rate. Those are real findings rather than gaps in our research, and they tell you something about who each one sells to.
Which comparison should I read first?
If you are weighing an ad network like Coinzilla, start there, because the question is about who owns your advertiser relationships rather than about software. If you are shopping ad servers, start with AdButler.
Do you compare against Google Ad Manager?
Yes, the page is at Pyrobid vs Google Ad Manager. It is a trafficking console rather than a way to sell, so the comparison that matters is about how an advertiser buys from you, not about price.
Keep what you run. Sell direct on top.
Whatever you are running now keeps serving underneath Pyrobid as the fallback. Direct deals fill first, anything unsold falls through to what you already have.
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