Free tool: ad rate planner
What is your ad space worth?
Work out what one ad slot on your site is worth a month, and what to charge for it. Start from what your ads earn now, or from nothing if you run no ads yet. This is a pricing tool, not an earnings forecast, and the difference matters.
| Price to test | Rate per thousand | What one slot is worth a month |
|---|
These are price points to test, not predictions. Whether anyone pays them depends on your audience, your niche and how you sell. Start at the conservative figure, and raise it until some advertisers say no.
What this tool deliberately does not do
It will not tell you how much money you are going to make. Nobody can, and any tool that claims to is selling you a number it invented. What it does is convert what you already earn into a floor price, then show you what a direct placement might be worth as a multiple of that floor. The multiples come from the general pattern that direct sales earn several times programmatic rates, not from a forecast about your site. With no ads running there is no floor, so it shows three test prices instead, and the same warning applies.
How to use the number it gives you
A floor price is only useful if you do something with it.
Publish it
Put the conservative figure on your Advertise Here page as a real price. Published prices filter out buyers who were never going to pay, before they cost you an email exchange.
Test upward
If every advertiser you quote says yes immediately, you are too cheap. Raise the rate until a few decline. That resistance point is roughly where you should be priced.
Price by position, not just size
A slot above the fold is seen by nearly everyone who lands. One in the footer is not. Charging the same for both undersells your best inventory.
Common questions
Where do the multiples come from?
They reflect the general pattern that a relevant advertiser buying directly against a specific audience pays several times what a programmatic auction pays for the same impression. Three times is conservative, ten times is realistic for a narrow professional audience. They are starting points for testing, not a promise.
My earnings vary month to month. Which figure should I use?
Use a typical recent month rather than your best one. A floor built on an unusually good month is a floor you will keep dipping below.
What if I do not run ads yet?
Leave the earnings field at zero. Without a floor to start from, the planner prices one slot at three fixed test points inside the direct range we publish elsewhere, roughly $4 to $35 per thousand views: $4, $10 and $20. Start at $4, and raise it until some advertisers say no. It still shows your monthly impressions, the number advertisers ask about first.
Should I sell by impressions or by month?
Quote a monthly number, bill on impressions. Promising a volume creates an obligation, and the remedy when you underdeliver is giving away free inventory. Give the advertiser a monthly figure to budget against, set the floor so a campaign spends roughly that across the month, and you get the simplicity without the delivery risk.
Does Pyrobid take a cut of these rates?
No. There is no revenue share on your direct deals on any plan. Whatever an advertiser pays you is yours.
Now put a price on it.
A rate is only worth something if an advertiser can act on it. Your own portal turns the number you just calculated into something someone can buy.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.