The self-serve portal is the whole product
AdButler sells ad serving from $179 a month. The question is what a self-serve advertiser portal actually costs there once you add up the parts, because it is not the price on the tin.
What a self-serve advertiser portal costs at AdButler
Figures quoted as published on adbutler.com/pricing.html, accessed 16 September 2026. Their page lists the $2,200 add-on without a billing period while adjacent add-ons say "/month", so we quote it exactly as written rather than assuming.
Included with Pyrobid, priced separately at AdButler
Each of these is a line item on their pricing page. All of them are in the $29.99 tier here.
Self-serve advertiser portal
Advertisers register, fund an account, build a campaign and upload creative without emailing you. Listed at AdButler as a $2,200 add-on plus 3.5% of revenue.
Advanced targeting
Geo, ISP, platform, schedule, balance, domain whitelist, categories and browser language. Listed at AdButler from $275 a month plus a CPM fee.
API access
Programmatic access to your own campaign and reporting data. Listed at AdButler at $550 a month.
Unlimited advertisers
No published cap on how many advertisers you can have. AdButler's entry tier includes ten.
Restricted verticals supported
Crypto, cannabis and gambling publishers are welcome and we say so plainly. AdButler publishes no policy either way, which leaves you guessing.
Soft impression caps
Go past your monthly volume and we keep serving without an overage bill. AdButler does not publish overage terms.
What your advertisers see
Your brand, on your own domain. They sign up, fund an account and build a campaign in five steps. You approve the artwork before anything runs.
Illustration of step one of the advertiser campaign builder, on your own domain under your branding.
A screenshot is still only a picture. The demo is the running product, read only, with the login published and nothing to install.
Side by side
AdButler figures below are quoted from their public pricing page, accessed 16 September 2026.
$29.99/mo
|
AdButler$179/mo | |
|---|---|---|
| What the entry price includes | ||
| Advertised entry price | $29.99/mo | $179/mo |
| Monthly volume at entry | 1M impressions | 1M ad requests |
| Self-serve advertiser portal | Included | Add-on, listed $2,200 + 3.5% |
| Your own domain | Pro plan, $99.99 | Add-on, from $59/mo |
| Advertisers you can have | No published limit | 10 at entry tier |
| API access | Not offered | Add-on, listed $550/mo |
| Advanced targeting | Included | Add-on, from $275/mo + CPM |
| Commercial terms | ||
| Revenue share on your direct deals | None | 3.5% on the self-serve add-on |
| Free trial | 14 days | 14 days |
| If you exceed your volume | Keeps serving, no overage bill | Overage terms not published |
| Sales call required | No | No at entry tier |
| Capability | ||
| Video, audio, CTV and DOOH | Not offered | Yes, on higher tiers |
| Log-level data export | Not offered | Add-on, listed from $1,100/mo |
| Programmatic demand integration | Not offered | Add-on, listed $110/mo |
| Existing ads kept as fallback | ✓ | Not published |
| Restricted verticals | Supported | No published policy |
What the AdButler quote leaves out
The piece you came here shopping for is the piece AdButler charges extra for.
The portal is an add-on. A self-serve marketplace where advertisers register, fund an account and build a campaign is their most expensive line item. Here it is the baseline.
The price is a configuration. Targeting, the marketplace and the rest are assembled into a quote and you find the real number at the end of the call. Ours is $29.99, published, on the pricing page.
No published policy on restricted verticals. Crypto, cannabis, iGaming and forex publishers are supported here in writing, which is not something most of this industry will put on a page.
Where Pyrobid wins
The portal is the product. The thing you are actually shopping for, a page where advertisers register, fund an account and build a campaign without emailing you, is our baseline and their most expensive line item.
One price, not a configuration. Targeting and the portal are included. You are not assembling a quote from eight add-ons and finding the real number at the end.
No cut of your direct deals. Ever. The monthly fee is the whole cost.
Restricted verticals, stated plainly. Crypto, cannabis and gambling publishers get quietly dropped by a lot of ad tech. We do not leave you guessing.
Your network keeps what you do not sell
Every ad request runs down a chain. Your direct deals get first refusal at your price. Anything unsold falls through to what you run today.
Choose Pyrobid if
- ›The self-serve portal is the whole reason you are shopping
- ›You serve display and do not need broadcast formats
- ›You want one predictable monthly number
- ›You are in a vertical mainstream ad tech is nervous about
Common questions
Is Pyrobid actually cheaper, or is that just the headline price?
The comparison that matters is like for like. AdButler's $179 entry tier does not include a self-serve advertiser portal; that is listed separately at $2,200 plus 3.5% of revenue. A configuration that does what Pyrobid does at $29.99 is a different number entirely.
Can I migrate from AdButler to Pyrobid?
You create your placements in Pyrobid and swap the ad tags on your pages. Your historical reporting stays in AdButler, so export anything you want to keep before you cancel. Most publishers run both briefly during the switch.
Do I lose my current ad revenue while I switch?
Not to an empty slot. Whatever you run now goes inside the new tag as the fallback, so direct deals fill first and what you do not sell falls through to your existing setup, apart from one view in ten that shows your Advertise Here card by default.
What if I outgrow one million impressions?
Nothing breaks. Our caps are soft: we keep serving and do not bill you an overage. If you are consistently well past your tier we will talk about moving you up, but your ads never stop.
Why should I trust these AdButler figures?
Do not trust them, check them. Every number here is quoted from AdButler's own public pricing page and dated so you can verify it.
Two ways to ask the same question
Both portals let an advertiser bid above a floor the publisher sets. The difference is shape. AdButler puts every placement, its bidfloor and a max bid on one grid. Pyrobid asks across five steps, starting with what they are selling and who they want.
Their grid puts every placement, floor and max bid in front of the buyer at once. Ours walks them through it in five steps, starting with what they are selling and who they want. Both bid above your floor.
Try it against your own site.
Your current ads keep running underneath as the fallback, so you can switch it on and see your own portal without taking anything down.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.
AdButler details were taken from adbutler.com/pricing.html on 16 September 2026 and are quoted as published.