By industry
Ad server for trading sites
Brokers spend heavily to reach retail traders. Reaching them through your site currently means a business development conversation rather than a purchase.
What Pyrobid does here
Your portal lets a broker, a prop firm or a signals service buy your placements directly. They register, fund an account, choose the countries their licence covers and upload creative carrying the risk warning their regulator requires, for you to approve. You set the price once instead of negotiating it every quarter.
Why this is harder than it should be
The same product, a different obstacle. This is what stands between your advertisers and your inventory.
Financial promotion rules vary by market
What a broker may say to a retail audience differs sharply between jurisdictions, so placements need geographic control and the ability to approve creative before it runs.
Broker demand is concentrated and relationship-driven
A handful of large advertisers dominate spend, which gives them leverage in every negotiation. Published floor prices and a self-serve portal move you from negotiating each deal to setting terms once.
Affiliate revenue share hides your real value
CPA and revenue share tie your income to the broker funnel and their reporting. Selling inventory directly pays you for the audience you actually delivered.
What the big platforms let brokers run
Google Ads. CFDs, rolling spot forex and spread betting may be advertised only by approved advertisers, country by country: in the UK only by firms the FCA licenses, in the United States only rolling spot forex from firms licensed by the NFA, and not at all in several European countries, including Belgium, France and Spain. Ads that lead to trading signal sites or to broker review affiliate sites are refused.
Verification keeps spreading. Google has been adding financial services verification market by market, including 24 more European Economic Area markets from 23 July 2026, and advertisers who do not complete it cannot show financial services ads there.
Meta does not allow ads for CFD trading or binary options at all. Since March 2026 it also refuses US-targeted investment ads that push people into direct messages, and it may ask advertisers to prove they are authorised by their regulator.
The ad itself carries rules. In the UK, the FCA requires CFD firms to give a standardised risk warning stating the percentage of their retail client accounts that lose money, and similar warnings apply across the EU. Approve only creative that has one.
Who buys placements on sites like yours
Forex and CFD brokers, prop trading firms, signal and copy-trading services, charting and analytics tools, trading education, and payment providers.
What sells on sites like yours
Package your space around how these advertisers already buy.
Market hours
Traders read most before and during the sessions they trade. Scheduling by day and hour puts a broker's campaign on screen around the London or New York open.
Education and analysis
Beginners' guides sell to brokers and education providers, daily analysis to platforms, data and signal services. They are different buyers, so make them different slots.
One broker per slot, by the month
Many brokers prefer to be the only broker beside a piece of analysis. A flat monthly booking of a prominent slot is simple for both sides.
Both of those are the real product. The demo is open if you would rather click through it than look at a picture of it.
How to set it up
- Country targeting, so each broker runs only where it is licensed.
- Approval of every creative, so you can check the risk warning before it runs.
- A schedule by day and hour, in the advertiser's own time zone, for market sessions.
- Placement categories, so trading advertisers only compete for the slots you open to them.
- Conversion tracking, so a broker can count the registrations your readers bring.
Can I control which brokers appear on my site?
Yes, and you should. Every campaign goes through your approval before it serves, so you decide which advertisers and which creative are acceptable for your audience. That control is the point of running your own portal rather than accepting whatever a network fills.
Common questions
Can I keep a broker to the countries it is licensed in?
Yes. Location targeting covers country, region and city, and each campaign runs only where it is set to.
Should I sell placements or take a revenue share?
Selling the placement pays you for the audience you deliver, whether or not the broker converts it. Revenue share pays only when it does. Many publishers run both, with direct placements filling first.
Related reading
Let brokers buy your traders directly
A branded portal where brokers book your slots by country and by market hours, and you approve every creative.
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