Pricing and money
CPM
also called Cost per milleDefinition
The price of one thousand ad impressions. A $5 CPM means the advertiser pays five dollars each time their ad is shown a thousand times.
Why it matters if you sell your own ads
CPM is the unit you sell in when you sell directly. Setting a floor CPM is how you refuse demand below the price you think your audience is worth, which is the single most important number on your rate card.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
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