Pricing and money
CPA
also called Cost per acquisitionDefinition
The advertiser pays only when a user completes a defined action, such as a signup or a purchase.
Why it matters if you sell your own ads
CPA moves nearly all the risk to you and makes your revenue depend on the advertiser's funnel and their reporting of it. It is common in affiliate arrangements and is the least publisher-friendly of the three main models.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.