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Pricing and money

CPA

also called Cost per acquisition

Definition

The advertiser pays only when a user completes a defined action, such as a signup or a purchase.

Why it matters if you sell your own ads

CPA moves nearly all the risk to you and makes your revenue depend on the advertiser's funnel and their reporting of it. It is common in affiliate arrangements and is the least publisher-friendly of the three main models.

Related terms

Pricing and money CPC Read › Pricing and money CPM Read › Pricing and money Affiliate marketing Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.