Pricing and money
CPC
also called Cost per clickDefinition
The price an advertiser pays each time someone clicks their ad, regardless of how many times it was shown.
Why it matters if you sell your own ads
CPC shifts performance risk onto you: if your audience does not click, you do not get paid, even though you delivered the impressions. For direct deals, selling on CPM is usually the better trade for a publisher.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.