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Quality and trust

Above the fold

Definition

The part of a page visible without scrolling.

Why it matters if you sell your own ads

Above-the-fold slots have higher viewability and command higher prices. This is the simplest lever most publishers have for justifying a premium placement on their rate card.

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

Start free trial

14 days free. Your existing ads keep running. Cancel anytime.