Inventory and fill
Ad request
also called Ad callDefinition
A call from a page to an ad server asking for an ad. Not every request results in a served ad.
Why it matters if you sell your own ads
Some platforms price on ad requests rather than impressions, which means you are billed for calls that returned nothing. Check which one your plan counts before comparing prices between vendors.
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.