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Inventory and fill

Ad request

also called Ad call

Definition

A call from a page to an ad server asking for an ad. Not every request results in a served ad.

Why it matters if you sell your own ads

Some platforms price on ad requests rather than impressions, which means you are billed for calls that returned nothing. Check which one your plan counts before comparing prices between vendors.

Related terms

Inventory and fill Impression Read › Inventory and fill Fill rate Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.