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Selling and process

Ad tag

also called Zone tag

Definition

A small snippet of HTML or JavaScript pasted into your page that calls the ad server and renders the ad.

Why it matters if you sell your own ads

Pasting a tag is the entire technical requirement for most publishers. No rewrite, no plugin, no developer, and you can nest your existing ad code inside it as the fallback.

Related terms

Selling and process Zone Read › Inventory and fill Passback Read › Selling and process Ad server Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.