Quality and trust
Brand safety
Definition
Controls that keep an advertiser's ads away from content they consider damaging.
Why it matters if you sell your own ads
When you sell directly, brand safety is a conversation rather than a blocklist. That is an advantage: you can tell an advertiser exactly what your site is, which no exchange can.
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.