Inventory and fill
Make good
Definition
Additional free inventory given to an advertiser when a campaign underdelivers.
Why it matters if you sell your own ads
Worth knowing before you promise impression volumes you cannot guarantee. Selling by date and placement rather than guaranteed impression counts avoids the problem entirely for most small publishers.
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.