Inventory and fill
Remnant inventory
Definition
Ad space left unsold after direct campaigns have been allocated.
Why it matters if you sell your own ads
Remnant is what networks are genuinely good at monetising. The mistake is treating a network as your whole strategy rather than as the floor underneath your direct sales.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.