Targeting and data
Targeting
also called Ad targetingDefinition
Rules that decide which users see which ad, based on attributes like location, device, browser or time of day.
Why it matters if you sell your own ads
Targeting is what turns one ad slot into several sellable products. The same placement can be sold to different advertisers in different countries at different prices.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.