For site owners who already sell ad space
Advertisers want to buy ads on your site. They can't.
Your advertise page says to email you for rates. Most buyers never do. Pyrobid turns that page into a self-serve portal where an advertiser picks a placement, pays by card and goes live, under your brand, while you are asleep. You keep one hundred percent.
Start free trial$29.99 a month. 14 days free. Your existing ads keep running underneath. Cancel anytime.
What your advertiser sees after they buy. Your logo on it, not ours.
Selling ads by email is how money gets away.
A marketing manager finds your site, likes the audience, clicks Advertise with us.
It is an email address. She writes one asking what a leaderboard costs.
While she waits, she books the same budget somewhere that let her pay on the spot.
You reply with a rate card. She has already spent the money.
You were not outsold. You were out-answered by a checkout.
What the research says about replying by email
The buyer does not wait for you.
of companies never replied to a sales enquiry at all.
Harvard Business Review, The Short Life of Online Sales Leads, 2011. 2,241 companies audited.
average reply time among the ones that did answer.
Same study. A buying decision does not stay open that long.
more likely to qualify the lead if you answered inside the first hour.
Same study. A portal answers in zero.
of 433 B2B companies replied within five minutes. The rest lost to whoever did.
Drift lead response survey, 2017.
Every one of those numbers is a person who was ready to give you money. An inbox is not a sales channel. It is a queue only you can empty, at your speed, in your timezone.
$29.99 a month. 14 days free. Your existing ads keep running underneath. Cancel anytime.
An email address against a checkout.
| Selling by email | Your own portal | |
|---|---|---|
| Reply time | 42 hours on average | Instant, all night |
| Who does the work | You, every deal, by hand | The advertiser |
| Getting paid | Invoice, then chase it | Card, before it runs |
| Rates | Negotiated every time | Published, per placement |
| Looks like | A hobby | A business |
| Your cut of a direct deal | 100% | 100% |
| Approving the creative | You, in the thread | You, one click |
| Unsold space | Empty, or your network | Falls through to your network |
| Crypto, cannabis, iGaming | Your call | Your call |
| What it costs | Your time, every week | $29.99 a month |
The actual product
Four screens, and you are selling.
1. Mark out what you sell
Every ad slot on your site becomes a placement with a size, a position and a status you control.
2. Put your price on it
A floor price per placement, and a different one per country if you want. Nothing sells below it, ever.
3. You approve every ad
Nothing an advertiser uploads reaches your readers until you have looked at it and said yes.
4. Watch the money
Impressions, clicks and revenue by placement, by country, by day. Your advertiser gets their own version of it, which is what makes them renew.
Your current ads stay on.
Pyrobid does not replace your current ads. It sits in front of them. Direct deals fill first, and anything unsold falls straight through to the network you already run.
The fallback runs in the page rather than in an iframe, which is why AdSense and the rest keep filling underneath.
Pricing
Less than most publishers spend on coffee.
Starter
For the site owner who wants advertisers to buy directly, today.
Start free trial14 days free. No charge today. Cancel anytime.
Pro
Everything in Starter, with your portal on your own domain instead of ours.
Start free trial14 days free. No charge today. Cancel anytime.
Enterprise
For networks, agencies and multi-brand operators.
Contact salesDedicated contact, onboarding call included.
No revenue share on your direct deals, on any plan. The monthly fee is the whole cost.
What your advertisers can pay you with.
Crypto. Cannabis. Gambling. Yes.
Mainstream ad platforms will not touch these categories. So a publisher in one either joins a network and hands over the advertiser relationship and a cut of every deal, or sells by hand forever.
Pyrobid is software you run yourself. The vertical is your call, not a platform's, and there is no review board deciding whether your audience is worth serving.
Production ad tech, not a widget
"Our ad technology provider for five years, running ad operations for a high-traffic publisher in a demanding, high-scrutiny vertical. Hundreds of millions of impressions, strong uptime, and a team that shipped the features we asked for on a reasonable timeline."
BD and Partnerships Director, digital media company
Full reference available under NDA on request. Or skip the reference and open the live demo, which is read only and publishes its own login.
The honest answers.
What happens to my current ads?
They stay on as the fallback underneath. Direct deals fill first and everything else falls through to what you run today, apart from one unsold view in ten that shows your Advertise Here card by default. You can switch that off.
I am not technical.
If you can paste a snippet into your site once, you can run this. There is a guided setup and the whole path takes about five minutes.
I do not have advertisers lined up.
Most publishers start with the people already emailing them about rates. Point your advertise page at your portal and those enquiries become purchases instead of a thread you have to answer.
Is there a revenue share?
Not on your direct deals. You keep one hundred percent of what your advertisers pay you. The monthly fee is the whole cost.
Can I look before I give you a card?
Yes. The live demo is open and read only, and the login is published on it. Nothing to sign up for and nothing to cancel.
What happens after the 14 days?
Your plan continues at its monthly price. Cancel anytime, no lock-in and no notice period.
Stop being the bottleneck in your own ad sales.
The next advertiser who wants your leaderboard will arrive at two in the morning, the same as the last one. The only question is whether the page they land on can take their money.
Start free trial$29.99 a month. 14 days free. Your existing ads keep running underneath. Cancel anytime.