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Quality and trust

Ad fraud

also called Invalid traffic

Definition

Fake impressions or clicks generated to extract money from advertisers, usually by bots.

Why it matters if you sell your own ads

Fraud is one reason advertisers distrust unfamiliar inventory. A direct relationship with a publisher they can identify is the oldest and best defence against it, which works in your favour.

Related terms

Inventory and fill Impression Read › Quality and trust Brand safety Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

Start free trial

14 days free. Your existing ads keep running. Cancel anytime.