Quality and trust
CTR
also called Click-through rateDefinition
Clicks divided by impressions, expressed as a percentage.
Why it matters if you sell your own ads
CTR is the number advertisers ask about most and the one that varies most by creative quality, which is largely outside your control. Useful to report, dangerous to guarantee.
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.