Targeting and data
First-party data
Definition
Data you collect directly from your own audience, such as registrations or newsletter signups.
Why it matters if you sell your own ads
First-party data is the durable asset as tracking gets harder. It is also something you can only build if you own the advertiser relationship rather than renting it.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.