Targeting and data
Third-party cookie
Definition
A cookie set by a domain other than the one being visited, historically used to track users across sites.
Why it matters if you sell your own ads
The long decline of third-party cookies makes network and programmatic targeting less effective, which quietly raises the relative value of selling your own inventory directly.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.