Targeting and data
Frequency capping
Definition
A limit on how many times one user sees the same ad in a given period.
Why it matters if you sell your own ads
Frequency caps protect your reader experience and make campaigns perform better, which makes renewals more likely. Worth setting even when the advertiser has not asked.
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.