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Selling and process

Newsletter sponsorship

Definition

A paid spot inside an email newsletter, usually one sponsor per send, sold at a flat price per send rather than per thousand impressions.

Why it matters if you sell your own ads

Opens cannot be counted reliably, because mail apps load or cache pictures before anyone reads them, so a send is priced flat and judged on its clicks. Selling it yourself means the sponsor books the send and pays before it goes out. How that works in Pyrobid.

Related terms

Inventory and fill Direct sold Read › Pricing and money Rate card Read › Quality and trust CTR Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

Start free trial

14 days free. Your existing ads keep running. Cancel anytime.