Pricing and money
Revenue share
also called Take rateDefinition
The percentage of ad revenue a platform or network keeps.
Why it matters if you sell your own ads
The take rate is the visible cost. The invisible one is that whoever takes a share usually also owns the advertiser relationship, which means you can never re-price it or take it with you.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.