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Programmatic

Header bidding

Definition

A technique where multiple demand sources bid simultaneously before the ad server is called, rather than in sequence.

Why it matters if you sell your own ads

Header bidding is a way to squeeze more out of programmatic demand. It solves a different problem from selling directly, and it is worth knowing that it does not help you at all with an advertiser who simply wants to buy a banner from you.

Related terms

Programmatic RTB Read › Inventory and fill Waterfall Read › Programmatic Programmatic advertising Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

Start free trial

14 days free. Your existing ads keep running. Cancel anytime.