Programmatic
RTB
also called Real-time biddingDefinition
An auction held in the milliseconds while a page loads, deciding which advertiser gets the impression.
Why it matters if you sell your own ads
Worth understanding mainly so you can tell it apart from what you actually need. Running your own portal is a closed loop: you set a floor and your own advertisers buy above it, with no external exchange involved.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.