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Programmatic

Programmatic advertising

Definition

Automated buying and selling of ad inventory through exchanges, typically via real-time auctions.

Why it matters if you sell your own ads

Programmatic maximises fill and minimises effort, at a price. For a niche audience it usually pays a fraction of what a relevant advertiser would pay directly, because the auction cannot see why your readers are special.

Related terms

Programmatic RTB Read › Programmatic SSP Read › Programmatic DSP Read › Inventory and fill Direct sold Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.