Set your country prices

A publisher on your network types one number: their price for a thousand views from the United States. Every other country is a share of that number. This screen is where you decide what those shares are.

Where it is

It sits on the ADMIN side of the toggle rather than the PUBLISHER side, and what you set here applies to every slot on your network at once.

What a share is

A share of 0.23 means a thousand views from that country earn the publisher $0.23 against a $1.00 floor, and cost the advertiser $0.23 against a $1.00 bid. One number moves both sides, which is the part that matters: an advertiser who clears a publisher's floor clears it everywhere, and pays each country's rate.

The floor a publisher typed	Share	What a thousand views there earns
$2.00	1.00, United States	$2.00
$2.00	0.65, Germany	$1.30
$2.00	0.24, Brazil	$0.48

Where the shipped numbers come from

They are scaled from published 2024 AdSense rates by country, widened to the spread display advertising shows, with the largest markets taken from published 2026 display CPM ranges. Territories under 150,000 people are held at the default, because a sample drawn from a population that size does not mean anything.

None of it is an official figure from Google or Meta. Neither publishes a per-country rate card. It is a starting curve that scales sensibly, and it is the part of the product most likely to be wrong for your particular network.

Why yours will differ

AdSense will not carry several of the categories networks like yours sell into. So in a table built from AdSense traffic, the countries where those buyers actually spend can sit far too low.

A crypto publication's Vietnamese and Filipino readers are worth real money to a crypto advertiser, and the shipped table prices both near the bottom. A cannabis site selling to dispensaries in three American states does not care about the other 197 rows at all. The table cannot know any of that. You can.

Changing one

Type a number in the box beside the country and save. It has to be more than 0 and no more than 1, because no country is worth more than the number the publisher set for their best market.

Blank means use the shipped number. Clearing a box puts that country back on the default, and clearing every box puts the whole table back. That is deliberate. A screen that arrived with all 198 filled in would store all 198 the first time you pressed save, and the shipped table could never be corrected underneath you again.

Change what you know, not what you can reach

The temptation is to work down the list adjusting everything. Resist it. A number you guessed is worse than the shipped one, because the shipped one at least follows a curve.

Change the countries you have real figures for: your own reports, what an advertiser has actually paid you, a network you already run. Leave the rest alone. Five researched rows beat two hundred guessed ones.

What this screen does not do

• It is not per slot. A share applies to every zone on your network. No setting gives one slot its own price in one country.
• It is not per publisher. If several publishers sell space on your network, they all price from the same shares.
• It does not change who is allowed to bid. Clearing a floor is one question with one answer in every country, because an advertiser's bid is scaled by exactly the share the floor is. Moving a share moves both sides of the trade together.

Where to go next

• Set your floor price, which is the number these shares are shares of.
• Read your reports, which is where you find out whether a share you changed was right.