Programmatic
DSP
also called Demand-side platformDefinition
Software advertisers use to buy inventory programmatically across many sites.
Why it matters if you sell your own ads
Named here mostly for completeness. If your advertisers are individual businesses rather than media agencies, they are not using one, which is precisely why they end up emailing you.
Related terms
Put a floor price on your own inventory
Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.
Start free trial14 days free. Your existing ads keep running. Cancel anytime.