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Programmatic

DSP

also called Demand-side platform

Definition

Software advertisers use to buy inventory programmatically across many sites.

Why it matters if you sell your own ads

Named here mostly for completeness. If your advertisers are individual businesses rather than media agencies, they are not using one, which is precisely why they end up emailing you.

Related terms

Programmatic SSP Read › Programmatic Programmatic advertising Read › Programmatic RTB Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.