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Programmatic

SSP

also called Supply-side platform

Definition

Software publishers use to sell inventory into programmatic exchanges.

Why it matters if you sell your own ads

An SSP is for selling into the open market. It solves a different problem from selling to advertisers who already want to reach your specific readers.

Related terms

Programmatic DSP Read › Programmatic Programmatic advertising Read › Programmatic RTB Read ›

Put a floor price on your own inventory

Your advertisers sign up on your own branded portal, fund an account and bid above your floor. You keep one hundred percent, and your existing ads stay on as the fallback.

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14 days free. Your existing ads keep running. Cancel anytime.