Free template
B2B and trade publication media kit template
A trade publication has a small audience that buys big things, and its media kit has to show that. This template leads with job titles and company size, then sells monthly sponsorships. It is laid out for a publication about running vehicle fleets.
An example kit: Fleet Operator and its numbers are made up. Every field opens in the free generator, ready for yours.
The Minimal look. Example data.
What goes in a b2b media kit
- Job titles and company sizeWho reads, by role and by the size of what they run. In B2B this is the whole case.
- ReachMonthly pageviews, visitors and newsletter subscribers. Small numbers are fine when they are the right people.
- Buyer guidesThe comparisons and guides readers use before they buy. They are the spots vendors want most.
- Sponsorships by the monthLeaderboard, buyer guide sponsor, newsletter, webinar promotion. B2B advertisers budget by month and quarter.
- Lead optionsIf you can promote a webinar or a report, say so. Vendors pay for qualified attention.
- How to bookPrices, packages and a booking page, so a vendor's marketer can buy without a meeting.
The ad spots to sell
Trade publications sell sponsorships by the month: a leaderboard, a sponsor on each buyer guide, the weekly newsletter and promotions for a vendor's webinar or report. Readers are few and valuable, so flat monthly prices fit better than counting views.
Pricing
Newsletter slots start at $50 per 1,000 subscribers per send, the low end of the range beehiiv quotes for business newsletters, which is $380 a send for 7,600 readers. Site spots are priced by the month on the value of the readers, not the count of views; quarterly packages suit how B2B marketing is budgeted. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
How do trade publications price advertising?
Mostly by the month or the quarter, on the value of a small audience of buyers rather than on views. Newsletter slots are priced per send from the list size.
What goes in a B2B media kit?
Readers by job title and company size, reach on the site and in email, buyer guides, monthly sponsorships and packages with prices, and how to book.