Free template
Tech blog media kit template
Software and hardware companies buy tech blogs for readers who choose what their team uses. This template leads with who those readers are and what they work on. It is laid out for a blog about self-hosting and home labs.
An example kit: Bytewise and its numbers are made up. Every field opens in the free generator, ready for yours.
The Minimal look. Example data.
What goes in a tech blog media kit
- What readers doTheir jobs and what they build or run. "Choose tools for their team" is worth more to a software company than total visitors.
- Monthly numbersPageviews, visitors and newsletter subscribers, and YouTube or GitHub if you publish there.
- Tutorials that rankThree how-tos readers find through search month after month.
- Spots and reviewsBanners beside tutorials, sponsored reviews (labelled, with your honest opinion), newsletter slots.
- What you will not doIf you only review what you have used, say so. Technical readers trust it, and so do the companies worth working with.
- How to bookPrices and a booking page, so a startup can buy a month without a sales call.
The ad spots to sell
Tech blogs sell a leaderboard and a 300 x 600 half page beside tutorials, sponsored reviews and sponsor slots in a newsletter. Text and native placements that read like the page work well with technical readers.
Pricing
Banners start at $4 per 1,000 views, the low end of the direct range we publish; readers who choose tools for work can carry more, as the template does at $6 and $8. Newsletter slots start at $50 per 1,000 subscribers per send, the low end of the range beehiiv quotes for business newsletters, which is $410 a send for 8,200 readers. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
Who advertises on tech blogs?
Software and hosting companies, developer tools, hardware makers and training providers, each looking for readers who pick what their team uses.
What should a tech blog media kit include?
What readers do for work, monthly reach, the tutorials that bring them in, the spots and review formats you sell with prices, and how to book.