Free template
Newsletter media kit template
Sponsors buy a newsletter on three numbers: how many people get it, how many open it, and who they are. This template puts those first, then the slots you sell in each send and what each one costs. It is laid out for a weekly business newsletter; make it yours.
An example kit: The Friday Ledger and its numbers are made up. Every field opens in the free generator, ready for yours.
The Minimal look. Example data.
What goes in a newsletter media kit
- SubscribersThe number of people the email goes to today, from your sending tool, not the all-time total.
- Opens and clicksYour average open rate and click rate over recent sends, and how you count them. Apple Mail opens emails automatically for privacy, which lifts open rates, so a sponsor who knows that will trust you more for saying it.
- Who subscribesJob, industry or interest, whatever you know. For a business list, the share who decide on purchases is the number sponsors want most.
- When it sendsThe day and time, and how often. Sponsors plan around it.
- The slots in each sendPrimary, secondary and classified are the usual three, from the top of the email down, each with its size and price per send.
- How to bookThe sends still open and a way to pay. A booking page that shows open dates saves a week of email.
The ad spots to sell
A newsletter usually sells one primary slot at the top of each send, a smaller secondary slot further down and a few text classifieds near the end. Some add a dedicated send, one email about one sponsor, at a higher price. A web archive of past issues can carry a banner too.
Pricing
Price a slot per send from the size of your list: $15 per 1,000 subscribers is the low end of the range beehiiv quotes for a general interest newsletter, and $50 for a business one. The Friday Ledger example sends to 14,500 business readers, so its primary slot starts at $725. Secondary slots and classifieds sell for less. The newsletter rate calculator shows the working. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
How many subscribers do I need to sell newsletter sponsorships?
There is no fixed number. A list of a few thousand readers who all work in one field can sell sponsorships before a general list ten times its size, because a sponsor can reach those readers nowhere else.
Should I price by subscribers or by opens?
By subscribers per send is the simplest and what most sponsors expect. Show your open rate beside it as the measure of how engaged the list is.
What goes in a newsletter media kit?
Subscribers, open and click rates, who subscribes, when it sends, the slots in each send with sizes and prices, and how to book. The template has each of them.