Free template
Magazine media kit template
A magazine sells its editorial voice as much as its numbers. This template pairs the two: who reads and how many, then spots, partner stories and packages. It is laid out for a regional magazine about small farms and food producers.
An example kit: Common Ground and its numbers are made up. Every field opens in the free generator, ready for yours.
The Bold look. Example data.
What goes in a magazine media kit
- What the magazine isA line on what you publish and why people read it. Advertisers buy the company they keep.
- ReadersWho they are and where they live, as shares you can stand behind.
- ReachMonthly pageviews and visitors, newsletter subscribers and, for print, copies per issue.
- Editorial calendarComing themes or issues, so a brand can book the one that fits.
- Spots and partner storiesA billboard, in-article spots, partner stories that are labelled, and the newsletter.
- PackagesA season of placements and a story package. Magazines sell packages more than single spots.
The ad spots to sell
Magazines sell a 970 x 250 billboard at the top of features, 300 x 250 spots inside stories, labelled partner stories and newsletter sponsorships. A title with a print edition can sell print and online together as one package.
Pricing
In-article spots start at $4 per 1,000 views, the low end of the direct range we publish; the template asks $6 for a specialist readership. The billboard is priced by the month and partner stories flat, on the work and the reach. Packages built around the editorial calendar let a brand buy a season in one go. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
What is in a magazine media kit?
What the magazine is and who reads it, reach online and in print, the editorial calendar, the ad spots and partner formats with prices, and packages.
Should I put print and online in the same kit?
Yes. One kit with both lets a brand buy them together, and a package that spans both is often the easiest sale.