Free template
Blog media kit template
A blog kit has one job: show a brand who reads you, how many of them there are and what a spot costs, so they can say yes without a round of emails. This one is laid out for a lifestyle blog with a small newsletter. Change every word and number to yours.
An example kit: Slow Mornings and its numbers are made up. Every field opens in the free generator, ready for yours.
The Editorial look. Example data.
What goes in a blog media kit
- Who reads youOne sentence a brand can match to its own customers, then the share of readers in each group you actually know about: age, location, what they do.
- Monthly numbersPageviews and visitors from your analytics, over the last 30 or 90 days, and newsletter subscribers if you have a list. Round them; brands read the size, not the last digit.
- Your best postsThree titles that show what readers come for. They do more to explain your audience than a paragraph about it.
- Each ad spotWhere it shows, its size and its price: a sidebar beside every post, a banner after the second paragraph, a sponsored post, a newsletter mention.
- A package or twoA simple starting buy and a bigger one. Most first bookings are the smallest thing on the page, so make it easy to say yes to.
- How to bookAn email address at the least. A booking page where a brand can pay without waiting for you is better.
The ad spots to sell
Most blogs sell three things. Display spots, priced per 1,000 views or by the month: a 300 x 250 rectangle beside posts and a banner inside them do the most work, and a 320 x 50 banner covers phones. Sponsored posts, at a flat price, written by you and labelled as sponsored, as the FTC asks. And mentions in your newsletter, priced per send.
Pricing
Start banners at $4 per 1,000 views, the low end of the direct range we publish, and turn that into a monthly price from your own traffic: a sidebar seen 30,000 times a month at $4 per 1,000 is $120. Price a sponsored post on the time it takes you plus what the space is worth. Raise prices until some brands say no; that is how you find the right number. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
How many pageviews does a blog need for a media kit?
There is no minimum. Brands buy a good fit more than a big number, and a small blog about one subject is easy for the right brand to say yes to. Put in what you have and price it honestly.
Should a blog media kit show prices?
Yes. A brand that sees a price can decide on its own; a kit without one starts an email thread, and many brands never send the first email.