Free template
Food blog media kit template
Food brands buy two things from a recipe blog: a place in front of people who are about to cook, and a recipe made with their product. This template sells both, with the numbers a food brand looks at first. It is laid out for a weeknight dinner blog; change it to yours.
An example kit: Weeknight Table and its numbers are made up. Every field opens in the free generator, ready for yours.
The Editorial look. Example data.
What goes in a food blog media kit
- Who cooks your recipesHow often they cook, who they cook for, where they live. A grocery or kitchenware brand matches on exactly that.
- Monthly views and PinterestPageviews and visitors from your analytics, plus Pinterest monthly views if Pinterest sends you traffic. For food, it often does.
- Recipes that performThree recipes readers keep coming back to. They show a brand where its product could fit.
- PhotographyIf you shoot your own photos, say so. A sponsored recipe with good photos is worth more to a brand than one without.
- Ad spots and sponsored recipesBanners in and around the recipe, a sponsor on the recipe card, a recipe made with the product, a feature in your newsletter.
- SeasonsHolidays, grilling season and back to school move food budgets. Note when you are taking bookings for them.
The ad spots to sell
The recipe card is the most valuable spot on a food blog: it is where readers stop and read. A 300 x 250 sponsor inside or beside it, banners between the steps, and a sponsored recipe at a flat price cover most bookings. A newsletter meal plan with one featured partner adds a fourth.
Pricing
Banners start at $4 per 1,000 views, the low end of the direct range we publish; recipe card placements are seen at the moment of cooking, so they can carry more, as the template does at $8. A sponsored recipe is priced flat, on the time to develop, test and shoot it plus the reach. Raise prices before the busy seasons and when brands start saying yes without asking. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
What do food brands look for in a food blog media kit?
Who cooks your recipes, how many of them there are each month, which recipes they come back to, and whether you shoot good photos. Then a clear price for each spot.
Should a food blog media kit include Pinterest?
Yes, if Pinterest sends you readers. Put monthly views or followers in the social section, and say which one it is.