Free template
Travel blog media kit template
Tourism boards, hotels and tour companies buy a travel blog for readers who are planning a trip to the places they sell. This template leads with those readers and sells spots by destination. It is laid out for a slow travel blog about Scandinavia; make it yours.
An example kit: Northbound Notes and its numbers are made up. Every field opens in the free generator, ready for yours.
The Bold look. Example data.
What goes in a travel blog media kit
- Where readers are goingThe destinations your readers plan around, and when they travel. A tourism board buys a guide to its own region.
- Where readers come fromThe countries most visits come from. A hotel wants to know which markets you reach.
- Monthly numbersPageviews, visitors and newsletter subscribers, and social followers if you post your trips.
- Guides that rankThree guides that bring readers in month after month; they are where a destination banner will sit.
- Spots and sponsored tripsBanners by destination or across the site, sponsored guides, newsletter sends. Say that sponsored trips are labelled.
- How to bookA contact, or better, a booking page with prices, so a brand can buy a month without a call.
The ad spots to sell
Selling banners by destination is what sets a travel kit apart: a 300 x 600 half page on every guide to one country, sold to that country's hotels, tour companies and tourism board. Add a site-wide leaderboard, sponsored guides (labelled, written after a real visit) and a newsletter sponsor.
Pricing
Start site-wide banners at $4 per 1,000 views, the low end of the direct range we publish; destination spots reach readers already planning that trip, so the template asks $6. Sponsored guides are priced flat, on the trip and the writing plus the reach. Planning season, early in the year, is when travel budgets move. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
Who buys ads on a travel blog?
Tourism boards, hotels and rentals, tour and activity companies, travel gear brands and insurers. Destination spots let each one buy just the readers headed their way.
Should I include sponsored trips in my media kit?
If you offer them, yes, with a flat price and a line saying sponsored work is labelled. Brands expect it, and readers trust it more.