Free template
Crypto site media kit template
Crypto companies often find big ad networks closed to them, so many buy direct from crypto publishers instead. This template sells to them with the numbers they ask about first. It is laid out for a daily crypto news site with a morning email.
An example kit: Chain Brief and its numbers are made up. Every field opens in the free generator, ready for yours.
The Bold look. Example data.
What goes in a crypto site media kit
- Who readsHow many hold and trade, and where they live. Exchanges and wallets can only advertise in some countries, so location matters.
- ReachMonthly pageviews and visitors, the newsletter, and X, Telegram or YouTube.
- What you coverNews, explainers, markets. Three titles show the depth.
- Spots and formatsBanners, native ads in the feed, press releases and newsletter slots, each labelled.
- What you acceptSay which projects you will not run. Readers and serious advertisers both look for it.
- How to book and payA booking page, and how you take payment. Many crypto advertisers pay in crypto or by transfer.
The ad spots to sell
Crypto sites sell leaderboards and native ads in the news feed, press releases at a flat price and newsletter sponsorships. Everything sponsored should be labelled, and every ad worth approving first: the space attracts projects you will not want to run.
Pricing
Google Ads only lets crypto exchanges and wallets advertise once they are certified for each country they target, so many projects buy from crypto publishers directly. The template prices banners per 1,000 views and the newsletter per send; start where the generator suggests, then raise as advertisers book without asking. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
Why do crypto companies buy ads directly from publishers?
Big ad platforms restrict crypto advertising: Google, for example, only accepts exchanges and wallets certified for the countries they target. Buying from crypto publishers directly reaches the right readers without those limits.
What should a crypto media kit include?
Who reads and where, monthly reach on the site, email and social, the formats you sell with prices, which projects you accept, and how to book and pay.