Free template
Gaming site media kit template
Studios and publishers buy gaming sites around launch dates, for players of the platforms and genres they make. This template leads with those players and sells spots around reviews and guides. It is laid out for a site about indie and retro games.
An example kit: Pixel Pilgrim and its numbers are made up. Every field opens in the free generator, ready for yours.
The Bold look. Example data.
What goes in a gaming site media kit
- Who playsAge, platforms and the genres they buy. A studio wants players of its kind of game.
- ReachMonthly pageviews and visitors, plus YouTube, Discord and newsletter, where gaming audiences gather.
- Content that drives trafficReviews and guides that bring players in. Guides keep traffic long after launch week.
- Spots around launchesA billboard on reviews, a half page beside guides, a mobile banner and the newsletter.
- Launch packagesA week or a month around a release date is how studios buy.
- How to bookA booking page and prices, so an indie studio can book a launch week itself.
The ad spots to sell
Gaming sites sell a 970 x 250 billboard on reviews, a 300 x 600 half page beside guides, a 320 x 50 banner on phones and newsletter sponsorships. Launch week packages that run across all of them are how many studios like to buy.
Pricing
Banners start at $4 per 1,000 views, the low end of the direct range we publish; the template asks a little more for spots seen on reviews and guides. Launch weeks can carry a higher price because the timing is the product. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
Who advertises on gaming sites?
Game studios and publishers, platform stores, hardware and accessory makers, and gaming services, often around a launch date.
What should a gaming site media kit include?
Who plays and on what, monthly reach on the site and on YouTube, Discord and email, the reviews and guides that bring players in, and spots and launch packages with prices.