Free template
Fashion and beauty blog media kit template
Fashion and beauty brands look at reach across your blog and your social accounts together, then at how readers shop. This template shows both and sells spots beside outfits, styled posts and the newsletter. It is laid out for a style blog about capsule wardrobes and secondhand finds.
An example kit: Second Look and its numbers are made up. Every field opens in the free generator, ready for yours.
The Bold look. Example data.
What goes in a fashion and beauty blog media kit
- Who reads and how they shopAge, location and how often they buy online. Secondhand, budget or luxury: say which.
- Reach in one placeBlog pageviews, newsletter subscribers and each social account, so a brand sees the whole audience.
- Posts that sellCapsules, try-ons, tested roundups. Three titles show your style.
- Spots and styled postsA shop-the-look spot beside outfits, banners in posts, styled posts that are labelled, a newsletter feature.
- SeasonsSpring and autumn launches and holiday gift guides. Say when you take bookings for them.
- How to bookPrices and a booking page for the brands that buy on impulse.
The ad spots to sell
A 300 x 600 shop-the-look spot beside outfit posts is the placement a fashion brand wants most. Add banners inside posts, styled posts at a flat price (labelled as sponsored) and a feature in your weekly email.
Pricing
Banners start at $4 per 1,000 views, the low end of the direct range we publish; the template asks $7 for the spot beside outfits, where readers are already shopping. Styled posts are priced flat. Social reach sells alongside the blog, so a package that mixes them is often the easiest buy. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
Should a fashion blog media kit include Instagram and TikTok?
Yes. Brands buy your whole audience, so list each account with its followers next to your blog and newsletter numbers.
What do fashion brands look for in a media kit?
Who reads and how they shop, total reach across blog, email and social, posts that show your style, and clear prices for each spot.