Free template
Local news media kit template
Local businesses buy local news to reach their neighbours, and they want a price they can understand at a glance. This template sells the homepage by the month, article spots by views and the morning email by the send. It is laid out for an independent county news site.
An example kit: Riverbend Daily and its numbers are made up. Every field opens in the free generator, ready for yours.
The Editorial look. Example data.
What goes in a local news media kit
- Who reads, and whereThe share of readers who live in your area. For a local advertiser it is the number that matters most.
- Monthly reachPageviews, visitors and newsletter subscribers. A daily email with a high open rate is often the strongest thing a local site sells.
- The stories readers wantCouncil, schools, restaurants and events. A line about what you cover tells a business who it will reach.
- Spots at simple pricesA homepage spot by the month, article spots, a newsletter sponsor and event listings. Local businesses compare monthly prices, so give them one.
- PackagesA monthly package that mixes the homepage and the email, and a weekend one for events and restaurants.
- How to bookA booking page a restaurant owner can use at 11 at night beats an email address.
The ad spots to sell
Local sites sell a homepage spot by the month, a 300 x 250 inside every story, a sponsor for the daily or weekly email, and listings in an events or business guide. A 320 x 50 banner along the bottom of phones reaches the readers who come from social media.
Pricing
Price the homepage by the month, the way local businesses budget; article spots per 1,000 views, starting at $4, the low end of the direct range we publish; and the email per send, starting at $15 per 1,000 subscribers, the low end of the range beehiiv quotes for a general interest newsletter. Packages that mix them sell best to businesses that buy every month. The ad rate planner works out a monthly price from your own traffic.
Let brands book from your kit
Your kit tells a brand what you sell. With Pyrobid they can buy it: they sign up on your own branded advertise page, add funds and upload their ad, and nothing runs until you approve it. Your current ads keep running, and you take payment the way you already do: a voucher turns a bank transfer or PayPal into ad credit, and cards work through your own Stripe if you connect one.
Common questions
What should a local news media kit include?
The share of readers who live in your area, monthly reach on the site and in the email, the spots you sell at monthly prices, a couple of packages and a way to book.
How should a local news site price its ads?
By the month for the homepage and the email sponsor, which is how local businesses budget, and per 1,000 views for article spots. Start low enough to fill the spots, then raise.